5 Ways To Repurpose Blog Posts
One of the main pain points business owners approach me with is that they are running out of content ideas.
I always ask them the same question, “do you repurpose your content?’
You have probably heard that phrase a lot, but what does “repurposing content” really mean? Basically repurposing content is taking one post, and turning it into as many different types of content as possible, to use at a later date.
The easiest type of content to repurpose, in my opinion, is a blog post!
Here are my top 5 ways to turn a blog post, into new content to use across all of your platforms:
Create a Carousel Post or Infographic
Your blog posts are probably FULL of useful information, but people won’t necessarily take the time to read a full blog. Instead, turn your blog into bite sized info and make an easily digestible infographic or carousel post. (carousel posts are multiple images on Instagram for viewers to scroll through) These can be posted on Instagram, Facebook, LinkedIn, Pinterest, or all of the above!
Make A Video
I tell ALL of my clients that they need to lean in to video if they want to see social media growth and an engaged following. A simple way to come up with ideas for videos are past blog topics! You can make them into longer form videos, for IGTV or Youtube, or short videos for IG Reels or TikTok.
I personally love Instagram Reels for 3 reasons. First, the algorithm is pushing Reels right now so you can get amazing reach. Second, I think they are a great way to show some personality and get creative (your followers want to feel like they know you!) Third, you can embed your reels directly into blog posts, and having videos on your website is an easy way to boost SEO.
Use it as a Mini Training on your Stories or IG/FB Live
If you struggle with ways to show up on your stories, one easy way to it turn a blog post into a 30-45 second story clip and mini training! Bonus points if you put a “poll” or “question” sticker in the slides as well to increase engagement! Or if you want to talk on camera a little longer, make it a live training! Tell your followers in stories that you’re "Going live at (insert time) to break down (whatever your topic is)” add an event countdown so people can be reminded before you go live so they can tune in!
Turn the Key Takeaway Into a Quote
Take the most important take away from a blog post and turn it into a graphic for your feed! Use Canva to make an aesthetically pleasing graphic for your feed (that goes with your brand colors/theme)
Make a List Blog Into a Series of Individual Posts
When you have a list style blog post like “3 ways to improve your credit score.” You can turn that one post into a series of social posts. So you can say this week I am talking about the importance of healthy credit. Then have three separate posts throughout the week using your blog post as a guide!
If you’re ready to level-up your social media strategy rather than just “posting to post” schedule a discovery call with me to learn about my social media services!
